Reviews are like report cards for a business. With the onset of online business, it is easier to assess products and services with the help of reviews. People nowadays rely on self-research. They go through customer reviews online before purchasing any products or services to determine their authenticity. Reviews play an essential role in the success of any business. It can also help you with local SEO if you are a business looking for expansion. However, getting positive reviews from customers can be tricky. There are several online sites available for product listings and customer reviews.
This blog will help you choose the most suitable one for your business.
Keep on reading to know where and how you get the right reviews for your business-
Google Business Profile (earlier known as Google My Business) – Google reviews have a direct influence on the purchasing wants of prospects. Your ratings show in Google Maps result and Google local park whenever a user does a local search. Many users believe in the authenticity of google reviews and base their decision on them. You have to properly optimize your business site to be able to appear on google. At first, you have to set verified accounts with local directories. Train your employees to ask for reviews from the customers. You can also write personal emails to request reviews. You also have to make sure that your products and services are satisfactory for customer usage. If you do not put an effort into addressing loopholes and optimizing user experiences, you can never get your desired rating. A good review in Google can help your business boost and expand.
Amazon – It is one of the first online platforms to allow customer reviews in 1995. Amazon reviews are considered to be the most relied upon resources for customers to make an informed decision. If you ever decide to list your products on Amazon, you will be open to reviews and ratings from consumers. Influencing user ratings can be tough on Amazon as they are purely based on user experiences. If your product is satisfactory you will get good ratings. The problem arises when users find your products to be inefficient, which may sometimes happen. What you can do to address bad reviews is reply politely to every comment with a promise to address the problem. Interactions with customers make them feel valued and important, which can help you to get a better rating. There are around 300 million users in Amazon who can see these ratings. You will be rated on a scale of 1 to 5 stars. A higher number of stars and ratings can prove to be beneficial in the sales of your product.
Trip Advisor – Trip Advisor is a popular site for people looking for hotels, airlines, entertainment, or restaurants. It is the largest travel site in the world, with over 225 million reviews. Users can also describe their experiences in the form of comments and photographs. It also has a broad range of content on airfares, travel guides, rental listings, and more. Trip advisor is a one-stop site for travelers all around the world. If you belong to any of these industries, you can make a successful profile by taking the help of an SEO agency to make you appear on the top of the popularity index. Good reviews can provide you with an edge to appear on popular indexes. Make it part of staff training to make them ask for reviews from guests when they check out. Guests are more likely to write positive reviews if their experience is enjoyable during their stay. Monitor previous reviews to address any loopholes from your end.
Social Media – Social media sites are emerging business hubs. Even if you start as small as selling arts and crafts online, your reviews will matter a lot in providing the right kind of exposure to your startup. You can use sites like Facebook, Instagram, and even WhatsApp to market your products and sell online, even if you don’t have a website. Whenever you post a product to market online, prospects will approach you. If they decide to avail your service or products, ask them to write a review for the same. You can then share screenshots of those reviews online or ask users to leave comments on your post. It is very important to engage with comments to increase your visibility on the site. Remember to always address customer conflicts and resolve them publically to leave a good impression on users.
Hubspot’s Marketplace – Hubspot’s Marketplace is one of the largest business spaces online where you can browse through tools and apps which is connected to your Hubspot account. It offers a variety of tools that helps users to add new features to their accounts. The reviews are categorized based on the product that you want to install. You can find different sections for marketing, sales, service tools, finance, and other popular apps. Your products are rated on a scale of 1 to 5 stars. Users have to answer specific questions before reviewing. These questions help other users to understand the different aspects of a specific product or service, as it is explained in a detailed manner. Customers can upvote reviews that they agree with. Try to interact with reviews frequently to increase engagement.
Conclusion-
Reviews play a very important role in forming an impression of your products and services. Careless and reckless behavior on your part can have a huge impact on user ratings and reviews. Customers are the ultimate earning source for a business. Positive reviews and feedbacks from customers can help you build a successful brand. You have no control over the content and sentiment of a review but can address customers’ concerns by creating a positive dialog publically. Try to address as many reviews as you can to form a good impression among consumers. There are multiple customer sites on the internet, choose the one that your target customers use the most.
