According to recent research, organic search alone can drive 40% of revenue for a business and over 51% of web traffic for any website. No wonder ranking on top of the search engine is a top priority for all websites. Keywords play a huge role in this. Improving your keyword strategy even by a small margin of 3% can lead to exponential traffic jump.
But today, a lot of keyword resources exist, and finding the right ones for your website can be confusing.
Let us dig deep into the different keyword sources that can help in improving your organic rankings, and take your brand to the top of online world.
Five keyword sources to boost your website ranking
Note that you may also hire an SEO agency to help you with the following SEO services.
Internal site search
You and your competitor’s website have a similar set of target audiences. So there can be no better research tool than your competitor websites that are performing well. When you explore your competitor’s website, you have to think like their audience. Discover what terms people are searching for on these websites.
Using keyword research tools, track the search volume for each of these keywords and evaluate the ranking of websites for these terms. Another great idea can be to go through the Q&As to understand the common queries that your target audience has. Observe the repetitive keywords, competitor websites’ audience positioning, the website funnel, how the keywords are fitting in, etc.
Use the autocomplete option
One of the easiest ways to discover trending keywords in your niche is utilizing Google’s auto-suggestions. For instance, if you are a website that sells “baby products,” a list of autocomplete suggestions will appear like “baby products brands,” “baby products list,” “baby products online,” “baby products kit,” “baby products wholesale” etc. It is an indication that these are the most searched keywords.
You can use this strategy to create a list of potential long-tail keywords. But just because Google suggested a keyword, do not enter it into your “long-tail keywords” list. Analyze first if it fits naturally into the content on your website. Do not push in forcefully any irrelevant keyword just for the sake of it. Your keywords should make sense for your audience.
Dive into popular industry keywords
The trending keywords in any industry keep changing depending on the different events, news stories, new product releases, time of the year, etc. Track what is happening in your industry every day. Use that data for your keywords.
These keywords are bound to perform well since they are based on the latest information. Different tools can help you discover newly trending search terms in your niche. The most effective keyword terms are the ones you did not see occurring on the list a month before but are recently driving a lot of traffic. Search the relevant ones to create your keyword strategy.
Don’t limit yourself to Google
Google isn’t just the only search engine people use. People search for stuff on YouTube or shopping websites like Amazon. Tap into the search engine-specific keyword data and search intent. It will help you target a more specific section of your target audience and lead to better results.
For instance, on your website, you are selling stationery items. The most searched phrases on amazon related to it are “stationery kit”, “stationery organizers”, “stationery set for kids.” It gives you a better sense of what your target audience is specifically looking for. Include more informational content related to these on your website.
Navigate Google’s SERP features
Google’s “feature data” can be a goldmine of highly-valuable keywords for you, i.e., Google’s “people also ask” and “related search” features. The keyword list here will be different from the “auto-suggestion” list.
For instance, when you look in the “related searches” or “people also ask” option after searching for “baby products,” you might see brand names appearing often. It will give you an idea of which brand your target audience is most inclined towards. You can study that particular brand’s keyword strategy to understand how they reach your target audience.
The extent of keyword research may never be enough, no matter how hard you try. Customer behavior and search patterns change constantly, and new keywords emerge every day. However, if you have a solid keyword strategy in place with the best techniques and actionable insights, you can worry less about your SEO efforts invested.
That is why, this blog provides you with the keyword sources mentioned that are more than enough to create such a strategy. Go ahead and implement every single one of them for your website.
Can professional SEO services offload us from this work?
An SEO agency like SEOTonic has an expert team in place, ready to implement the best keyword sources. You may place your website ranking in the skilled and experienced hands of our team.
Several companies have tried to conduct SEO activities on their own, or by assigning it to a professional with no expertise or knowledge of how it all works. This only creates half-hearted efforts and also wastes empty efforts. As a result, your website rankings are further delayed, or rather your competitors get ahead faster with their outsourced SEO agency.
Therefore, it is of urgency that you must hire SEO services to perform appropriate keyword searches for you, including carry out the right on-page and off-page organic marketing activities.
Only an expert SEO person can understand the algorithmic and dynamic search engine updates that take place frequently. Remember that organic marketing may seem easy at the outset, but can be quite comprehensive when you sit to execute the work. It is no work of an amateur. Therefore, hiring an SEO agency can set the record straight in getting your website on the first page of any search engine results page.
We provide SEO services for multiple niches and industries. Connect with us for a free SEO analysis, and book your consultation.
