THE MYTH
Human nature dictates us to be more inclined towards things that yield instantaneous and explicit benefits. On the contrary, things that may prove to be implicitly beneficial, that too, in the long run, do not generally find many takers. This holds true for businesses too. Many new and small businesses choose to believe that it is an utter waste to be spending time and resources on activities that do not directly benefit and help them grow. This is precisely the reason not many businesses invest in social media strategies such as LinkedIn marketing services, Facebook marketing, etc.
THE TRUTH
The truth has always been far from the myth. In the context of the situation being discussed, the truth is that initially social media makes your business grow with a slow pace. The important point, however, is that irrespective of the pace, social media does help it grow. If this is the truth, why, then, don’t people believe in it or act upon it, is what you would ask. Well, the fact is that because it is challenging to quantify the impact of social media on the growth of your business, therefore, businesses, especially small and new ones, are reluctant to believe that an effective social media strategy could transform ‘likes’ and ‘retweets’ into rupees and paise. However, to fully capitalize on the benefits of social media, businesses must plan to invest in some of the best social media marketing services in India.
Five Ways Social Media Helps Your Business Grow
It is well known that any form of online marketing, including social media marketing too, is all about approaching the target audience via any digital platform. Here are the ways social media facilitates promoting and furthering your business interests: –
Wider access – Social media platforms allow businesses to promote the message about their company or products successfully. Such a far-reaching added value offered by the various social media platforms enables brands and businesses to approach millions of clients worldwide. The most widely used social media platforms for business promotion and brand awareness include-
Social media word-of-mouth marketing – What if your existing customers or consumers (those in love with your brand) became your brand ambassadors and verbally vouched for the goodness or quality of your products or services before those who’ve not yet used them? It would amplify your brand awareness, wouldn’t it? Now imagine the same phenomenon unfolding on social media instead of being verbal. The amplification of your brand awareness would increase manifold. Well, this is precisely what Word of Mouth Marketing (WOMM) is all about and is perhaps one of the best marketing tricks available.
Engaging with existing and potential customers – Social media posts and marketing activities aimed at sparking the interest of consumers often get the social media audience to interact and engage with your brand. Engaging with your existing or potential customers on social media is akin to having a conversation with your target market.
Oblivion does the trick – Social media marketing differs from traditional advertising in that it is short, specialized, and highly targeted. It is for this reason social media advertising tends to make the audience more responsive since they’re often unaware that they’re being served with an advertisement.
Leverage the power of LinkedIn for corporate marketing – Although originally engineered for the business owner and employee networking, LinkedIn does incredibly well when it comes to Business to Business (B2B) lead generation. This makes LinkedIn one of the most effective B2B marketing strategies.
All in all, social media helps your business grow as it offers the following to a business or corporation: –
- More potential customers
- Increased customer acquisition
- Increased CTR
- Higher conversion rate
- Customer retention
The Doable
Neither believing in the myth nor blindly accepting the truth; all you’ve got to do is be active on social media and make it work in favor of your business. Here are three ways you could capitalize on the immense potential of social media to grow your business: –
Generate and post excellent as well as relevant content – In order to increase its social media visibility, it is imperative for a business to create pertinent content worth offering to its targeted consumers.
Never forget to include a Call to Action (CTA) in your social media posts – For increased customer acquisition and better customer engagement, always make sure to have the Call-to-Action statement at the end of your post.
Respond to feedback – Whether it is a compliment, suggestion, or complaint, do respond to every feedback as soon as possible. For unfavorable comments, try to come up with a constructive response. Avoid participation in arguments in the comments thread.
Use flash promotion marketing – Gaining social publicity becomes a lot easier if one employs flash promotions or regular discounts. Such promotions prove highly effective at getting people to talk about your business, creating a regular following on social media, and recognizing your brand’s most loyal and devoted fans and customers.
Amalgamate traditional marketing tactics in social media strategy –To obtain unique and unparalleled results, try using traditional marketing tactics in your social media strategies. For example, a social media platform (an online utility) could be used to promote live webinars, podcasts, seminars, etc. (offline activities).
The Key Takeaways
Social media possesses gigantic potential when it comes to promoting your business. However, because of the vastness of the ocean called ‘social media’ and the strategies and tactics employed there to acquire new customers, it is always recommended to partner with a reliable and well-established social media marketing firm. If you concur with this notion and would like to search for a reputed social media marketing agency, India has absolutely no dearth of options whatsoever. Home to many a reputed Instagram marketing agency, India is rightly known for its IT prowess worldwide. So, if you’re looking for a Facebook marketing agency in India, make sure you find the right one that delivers visible results within a short span.
