At the core of any successful SEO strategy lies high-quality content. An SEO agency can help you build a content strategy that up-levels your marketing game. The content plan has to be comprehensive, relevant to your target audience, and push them down the sales funnel.
Here Are Five Tips to Maximize Your Content with An SEO Agency:
An SEO agency can help maximize the lead generation potential of every content piece with multiple strategies. Some of them are:
1. Leverage A Variety of Content
In today’s world, a brand cannot restrict itself to a particular content type. People consume all sorts of content on different platforms- videos, images, audio, text, etc. An SEO agency will help you brainstorm creative content formats- short video tutorials, blogs, podcasts, etc. to maximize your reach across multiple platforms.
For instance, if you are a makeup brand, you can create different types of content for multiple platforms. For instance, popular makeup inspirations (aesthetic images) for Pinterest, video tutorials for different makeup looks for Instagram and YouTube, a guide on choosing the right makeup for blogs, etc. All this will make your relevant audience (makeup enthusiasts) engage with your brand across different platforms they spend their time on.
2. Make Sure All Your Content Pieces Fit into The Sales Funnel
Even though the goal of a content piece can be to generate brand awareness, the ultimate aim is to generate sales. So, you have a goal for every content piece- be it newsletter signups, clicks, or anything else that moves your audience further through the sales journey.
A reputed SEO India agency like ours will ensure that all your content pieces have an emotional hook that will positively impact your target audience’s actions, thoughts, and feelings about your brand. A good content strategy will position your brand in the minds of people.
For instance, you are a brand that tailors pants for gents. So, if you post an educational content piece on the topic “how to select the pants with the best fit for you,” people who are looking for a guide on how to buy fitting pants will come across your blog.
If the blog is detailed and well-written, it will generate trust in the website visitor’s mind about your brand. Even if the person doesn’t purchase your brand instantly, it will help you with brand positioning and awareness which might later get converted into a sale.
3. Keeping Up with The Updates
Google follows the EAT (expertise, authority, trust) model to assess the content quality of a brand’s website. The search engine also has guidelines on the type of content that should go up on a platform.
An SEO company will keep your brand updated with all the latest guidelines from Google, Gmail, YouTube, Twitter, Facebook, and every other platform your brand is active on. SEO services can help your brand leverage the latest techniques and updates to push your SEO content in all search platforms without compromising on the integrity of the content.
4. Refreshing the Content
The most common mistake brands make with their content strategy is to publish a piece of content, and forget about it. For any of your content pieces to generate clicks, traffic, interaction, etc for months or even years, you need to review it consistently.
A good SEO agency will help you identify what content piece is irrelevant, what content piece needs to be refreshed to make it relevant, etc. They will also suggest content topics that are evergreen and will generate traffic over long periods to maximize your content strategy.
For instance, Stridewise published a blog on “The 10 Best Boots for Men to Buy” in 2018. It initially got only approximately 200 monthly organic visitors. After its first refresh in mid-2021, the number of organic visitors shot up to 2000. After the second refresh in early 2022, the post took off and generated massive sales. But what led to these brilliant results?
The first noteworthy thing about the content refresh was that the number of product recommendations doubled from 5 to 10. The embedded YouTube video link was also changed to reflect this change. The reviewer was now reviewing ten boots instead of 5. Also, the copywriting was switched to a friendlier, conversational tone. Another significant update was to include an author bio at the end of the blog. The author’s bio mentioned his publishing experience in the niche. It added more credibility, trust, and authority to the page which helped with the ranking.
5. Repurposing Existing Content
It is one of the most popular white hat strategies used by SEO specialists to maximize the value of your content. Repurposing content means making tweaks to an existing content piece so that it fits in a new platform. For instance, an SEO agency will repurpose your brand’s blog into audio for podcasts and video for YouTube and Instagram.
Or they will transcribe your brand’s podcasts into newsletters, and articles or carousels for Instagram. Repurposing content ensures that you push a lot of content and engage your audience across all platforms consistently. For instance, your SEO team will break down a long video into short clips for Instagram reels or YouTube shorts. It maximizes the value of every content piece to fetch maximum engagement and conversions. Our team of SEO professionals can help you with their internet marketing and content marketing services.
Here Are Some Tips for Repurposing Your Content Better:
- Instead of summarizing an entire blog post into a social media post, you can use a single point from a blog and expand it to create a post. This way you can repurpose one blog into 3-4 social media posts.
- Repurpose your blog graphics into visual content for social media.
- Highlight steps or takeaways from your blog post and convert them into an infographic. You can share this infographic on Instagram, Pinterest, etc.
Do you want to take your brand’s marketing game to the next level? We are a digital marketing agency that provides online marketing services, and we can help you with it.
