Do you think that Facebook marketing isn’t worth your marketing budget anymore due to the fast evolution of other platforms? This is indeed not true because Facebook is still used by thousands of people to consume content.
Facebook marketing can take your marketing plan to the next level if. Your brand can consistently get leads from Facebook with the correct strategy. But before diving into the strategy, let us understand why Facebook marketing is an effective strategy for maximizing your brand’s profits.
Five Reasons Why Facebook Marketing Is an Effective Lead Generation Tool
Facebook marketing can help your brand generate sales in the following ways:
1. Reaching A Wider Audience
According to studies, Facebook has 2.963 billion active users as of January 2023. It is the highest number as compared to any other platform including Instagram. And it’s not that only the numbers are high. Even the demographics of the audience are huge.
With 62% of users falling between 18 and 34 years old, the rest 38 % are between ages 35 to 65+. So no matter what age group your brand’s target audience belongs to, you will find them on Facebook.
2. Full-Funnel Targeting
Facebook is the only platform where a brand can engage with its audience at any stage of a sales funnel. Facebook’s ad formats, targeting options, and detailed analytics fit well within any marketing campaign.
Whether your target audience has just started casually browsing through products or is in the “ready to buy” stage, Facebook ads can target them. For instance, sponsored stories, carousel ads, and video ads give a sneak peek into the brand and make a person curious about the brand without a direct sales pitch.
For leads in the mid-funnel stage, you can use Facebook to direct them to your business website so that they can research and find out more about your brand. For end funnel users, Facebook provides custom buttons that you can tailor to include relevant CTA like “Book now,” “Buy now”, etc.
3. Psychographic and Competitor Targeting
Facebook’s targeting capabilities are not limited to generalizations based on demographics. With demographics alone, you cannot determine someone’s lifestyle and purchase needs. Facebook targeting allows you to target a specific niche audience based on life events, behaviors, hobbies, interests, etc, which leads to better profits. Facebook ads also allow you to target users interested in your competitor brands.
4. Variety of Ad Formats
Facebook has ten different ad format options (sponsored posts, user-generated posts, video ads). It is higher than any other platform. Such a wide range of options allows A/B testing and experimentation at every target funnel stage.
Almost all formats have text and visual elements that allow you to showcase your brand effectively. It maximizes the chances of sales because different ad formats work for different people to motivate their purchases.
5. Detailed Analytics
Facebook provides detailed analytics and reports on every ad campaign. You can track the success of your campaigns based on multiple metrics like reach, conversions, engagements, etc by installing Facebook pixel on your website.
6. Keeping Your Target Audience Engaged
Your brand’s marketing goals are to drive referral site traffic, convert leads, etc. However, it is also crucial that you keep your audience engaged with your brand even after purchasing for future launches. Gradually, your existing audience will lose interest in your brand.
But Facebook allows you to run campaigns to nurture them and keep them engaged and interested in your brand. It can act like your business’ second website. If you have the budget, you can run ads exclusively for your existing audience.
How Our SEO Agency Can Help You with Your Facebook Marketing Strategy
Now that you know about the benefits of Facebook advertising, let us get into the details of the strategy.
1. We Will Help You Define Your Brand’s Ideal Target Audience
Before we create a Facebook marketing plan for your brand, we will dive deep into the following questions:
- What is your audience’s age group?
- What is their location?
- What kind of jobs do they do?
- What problems are they facing?
- What are their Facebook usage patterns?
We will study your audience insights in detail to craft a marketing campaign that works for them.
2. We Will Define the Goals of Your Marketing Campaign
Though the ultimate goal of every marketing campaign is sales, you need to define other goals for your campaigns too. For instance, driving traffic to your physical store, maintaining a consistent brand image, creating brand awareness, etc.
We will analyze the current needs of your brand, and based on the analysis, we will figure out what the ideal goal of your brand’s different campaigns should be.
3. We Will Plan Your Brand’s Content Strategy
Let’s face it, without a solid content strategy in place, your brand’s Facebook marketing plan will fall apart. Brainstorming creative content consistently for all your campaigns is a task. Our team will strategize the content plan for your brand.
Be it behind-the-scenes glimpses of your process for Facebook stories or posting about exclusive discounts, we will figure out what kind of content clicks with your audience the most. Our goal is to figure out the perfect content mix for your brand including- educational, entertaining and promotional content.
We will plan content buckets for your brand such as:
- Industry news
- Short tutorials and tips
- Company news
- New products and promotions
- Reviews/testimonials
4. We Will Optimize Your Brand’s Facebook Page
Setting up a well-optimized Facebook page is a must for every brand. Our SEO team will look into every detail of your brand page, such as profile photo, call to action button, brand description (about us section), pinned posts, FAQs, custom page URL, business category, physical location, etc.
Do you want to take your brand sales to the next level with our Facebook marketing services? We are a social media marketing agency that provides high-quality social media marketing services, and we can help you grow your brand with Facebook.
