ABOUT Third Eye Tapestries
Our client, Third Eye Tapestries, Inc offers highest quality and vibrant hippie tapestries for your home. They have a wide collection of tapestries patterns and designs that will fulfil every one interior decor fantasies.
OBJECTIVE
The website of the company – Third Eye Tapestries, Inc was incredible with many user-friendly features. The website was solely dedicated to provide best and top quality hippie tapestries online. Their hippie tapestries are manufactured from soft and durable fabrics that will last longer and retain their luster even after years of being in use.
However, the client was not at all happy with the ranking visibility of the website. They had tried several things but couldn’t achieve the expected results. So, they decided to hire us. During the discussion, we clarified that Search engine optimisation (SEO) is not a one-time project; it needs continuous efforts in order to manage the performance of the website.
CAMPAIGN STRATEGY
Our qualified and seasoned team of SEO analysts, digital marketing professionals and technical experts carefully analysed the website, its section, its objectives, its competitors, trends, and based on those findings they devised a powerful and scalable SEO strategy for the first phase.
We understood that the website needs extensive Search engine optimisation efforts in order to improve its overall visibility as well as stability in organic search results. We prepared a complete list of existing resources and proposed the solutions. We also analysed several elements, such as:
We understood that the website needs extensive Search engine optimisation efforts in order to improve its overall visibility as well as stability in organic search results. We prepared a complete list of existing resources and proposed the solutions. We also analysed several elements, such as:
- Speed
- Bounce Rate
- Conversion Rate
- Image Optimisation
Natural search performance, and much more.
OUR METHODOLOGY
01
ON-PAGE STRATEGY
- Optimized meta tags and heading tags
- Optimized ALT tags
- Recommended to add unique content on existing product pages
- Fixed navigation issue to make it more user friendly
- Fixed dead pages’ issues
- Fixed duplicate issue created by collection, blog folders
- Fixed all content related issues (dummy content, less content, duplicate content, template driven content)
- Implemented local schema to increase the local prominence of the website
- Fixed standard SEO elements- sitemaps, robots.txt, NOODP, NOYDIR, Outbound links, etc.
- Optimized the website regularly to keep the website search engine friendly.
- Setup a Google Webmaster account for the website to monitor and maintain the website’s presence in Google Search results.
- Setup a Google Analytics account for the website to track and report website traffic.
02
OFF-PAGE STRATEGY
The focus of the Off-page strategy for the campaign was to create good quality backlinks for the client’s website. This helped in improving the website’s overall prominence on the search engines, resulting in an increase in the keyword rankings as well as the website traffic.
- Performed an in-depth Backlinks Analysis of the website at the start of the campaign.
- Regularly created unique & informative details of the website’s targeted URLs and submitted the same on third party websites, to create quality backlinks:
- Social Bookmarking Sites
- Local Listing Sites
- Business Listing Sites
- Image Sharing Sites
- Video Sharing Sites
- Document Sharing Sites
- Got Articles & Blogs written for the website and submitted them on the third party content sharing websites regularly, to propagate the published content on the web and create further backlinks.
Our team accomplished all the above given on-page and off-page activities in an organized way. We used focused techniques and approaches to achieve our targets.
After the implementation of our SEO and audit recommendations, the website started performing well across all search engines and we saw a dramatic change in the keyword positions.
RESULTS
We executed the strategies properly to improve the natural search performance of the website – https://thirdeyetapestries.com/. Our team achieved the set objectives and improved the overall visibility and usability of the website. The client was satisfied with the overall results (website’s performance).
Rank Comparison
Graphical Represntation
Major Accomplishments
TRAFFIC
The website traffic has increased from 2000 visits per month to 5014 visits per month.
Organic Keywords
840 keywords have achieved good rankings for the client’s website, on Google.
