ABOUT Southpack
Our client, SouthPack is a full-service manufacturer of thermoformed clamshells, blister packs, and vacuum formed trays. As a contract packaging company, we provide full turnkey packaging solutions from packaging design to rapid prototyping, tooling, custom and stock thermoforming, warehousing, inventory management, EDI and distribution services, to JIT delivery.
Formed in 1991, SouthPack is a manufacturer that works with many Fortune 500 companies and small companies alike. We offer the flexibility of small to large production runs for many types of markets such as medical, pharmaceutical, electronics, cosmetics, office supplies, hardware, food, and many more.
OBJECTIVE
The website of the company – SouthPack was incredible with many user-friendly features. The website is a full service package provider by manufacturing custom thermoformed clamshell packaging blister packaging vacuum formed trays and contract packaging – all under one roof.
However, the client was not at all happy with the rankings of the website. They had tried several things but couldn’t achieve the expected results. So, they decided to hire us. During the discussion, we clarified that Search engine optimisation (SEO) is not a one-time project; it needs continuous efforts in order to manage the performance of the website.
CAMPAIGN STRATEGY
Our qualified and seasoned team of SEO analysts, digital marketing professionals and technical experts carefully analysed the website, its section, its objectives, its competitors, trends, and based on those findings they devised a powerful and scalable SEO strategy for the first phase.
We understood that the website needs extensive Search engine optimization efforts in order to improve its overall visibility as well as stability in organic search results. We prepared a complete list of existing resources and proposed the solutions. We also analysed several elements, such as:
- Speed, Mobile friendliness
- Bounce rate, Usability factors
- Conversion Rate
Natural search performance, and much more.
OUR METHODOLOGY
01
ON-PAGE STRATEGY
- Optimized Title & meta description tags
- Optimized heading tags
- Optimized content for the targeted keywords
- Optimized ALT tags
- Recommended to add unique content on existing pages
- Fixed navigation issue to make it more user friendly
- Fixed dead pages’ issues
- Fixed duplicate content issues
- Fixed all content related issues (dummy content, less content, duplicate content, template driven content)
- Implemented local schema to increase the local prominence of the website
- Implemented Testimonial section to increase the website prominance
- Fixed standard SEO elements- sitemaps, robots.txt, NOODP, NOYDIR, Outbound links, etc.
- Optimized the website regularly to keep the website search engine friendly.
- Setup a Google Webmaster account for the website to monitor and maintain the website’s presence in Google Search results.
- Setup a Google Analytics account for the website to track and report website traffic.
02
OFF-PAGE STRATEGY
The focus of the Off-page strategy for the campaign was to create good quality backlinks for the client’s website. This helped in improving the website’s overall prominence on the search engines, resulting in an increase in the keyword rankings as well as the website traffic.
- Performed an in-depth Backlinks Analysis of the website at the start of the campaign.
- Regularly created unique & informative details of the website’s targeted URLs and submitted the same on third party websites, to create quality backlinks:
- Social Bookmarking Sites
- Local Listing Sites
- Business Listing Sites
- Image Sharing Sites
- Video Sharing Sites
- Document Sharing Sites
- Got Articles & Blogs written for the website and submitted them on the third party content sharing websites regularly, to propagate the published content on the web and create further backlinks.
Our team accomplished all the above given on-page and off-page activities in an organized way. We used focused techniques and approaches to achieve our targets.
After the implementation of our SEO and audit recommendations, the website started performing well across all search engines and we saw a dramatic change in the keyword positions.
RESULTS
Our team achieved the set objectives and improved the overall visibility and usability of the website. The client was satisfied with the overall results (website’s performance).
Rank Comparison
Graphical Represntation
Major Accomplishments
TRAFFIC
The website traffic has increased from 5 visits per month to 573 visits per month.
Organic Keywords
278 keywords have achieved good rankings for the client’s website, on Google.
