ABOUT DTDC Australia
Our client, DTDC Australia (Door to Door Courier) is one of the most reputed and fast growing courier services in Australia. They are one of the most distinguished and cheap courier service providers based all over Australia.
Their International Express courier and Excess Baggage services are appreciated by their clients for their punctuality and service measures. Their services include courier services, excess baggage, parcel/package courier, express document courier, International courier service, Domestic courier service, Air and Sea courier service with tracking availability.
DTDC Australia (Door to Door Courier) have strategic tie-ups and business arrangements with global key players to provide courier services in more than 240 countries around the world with over 30,000 offices.
OBJECTIVE
As the client had a decent website with solid presence all over the world, he wanted to enjoy the supreme position while attracting more and more customers. So, they hired us to do the needful. With all these things in mind, we initially started the campaign with 10 keywords.
CAMPAIGN STRATEGY
Our qualified team of SEO analysts and technical experts carefully analysed the website, its competitors, trends, and based on those findings they devised a powerful and scalable backlink building, optimization, technical issue fixing approach for the first phase. We created an aggressive online marketing plan for better results.
We prepared a comprehensive list of existing resources and proposed the solutions. We used various tactics, strategies, and employed several methods to reach the goals.
OUR METHODOLOGY
01
ON-PAGE STRATEGY
- Optimized meta tags and heading tags
- Optimized content for the targeted keywords
- Optimized ALT tags
- Integrated Blog section on the website
- Published blogs regularly in the blog section of the website with optimized Meta tags and content.
- Recommended to add unique content on existing pages
- Fixed dead pages’ issues
- Identified technical issues on the website including duplicate content issues and page level issues on the website and recommended appropriate solutions for the same.
- Implemented local schema to increase the local prominence of the website
- Fixed standard SEO elements- sitemaps, robots.txt, NOODP, NOYDIR, Outbound links, etc.
- Optimized the website regularly to keep the website search engine friendly.
- Setup a Google Webmaster account for the website to monitor and maintain thewebsite’s presence in Google Search results.
- Setup a Google Analytics account for the website to track and report website traffic.
02
OFF-PAGE STRATEGY
The focus of the Off-page strategy for the campaign was to create good quality backlinks for the client’s website. This helped in improving the website’s overall prominence on the search engines, resulting in an increase in the keyword rankings as well as the website traffic.
- Performed an in-depth Backlinks Analysis of the website at the start of the campaign.
- Regularly created unique & informative details of the website’s targeted URLs and submitted the same on third party websites, to create quality backlinks:
- Social Bookmarking Sites
- Directory Submission Sites
- Local Listing Sites
- Business Listing Sites
- Image Sharing Sites
- Video Sharing Sites
- Document Sharing Sites
- Infographic Sharing Sites
- Got Articles & Blogs written for the website and submitted them on the third party content sharing websitesregularly, to propagate the published content on the web and create further backlinks.
- Regularly identified the referring domains of top competitors and then created links on them to gather more quality backlinks for the website.
- Regularly posted activities on the Social Media profiles of the website.
Our team accomplished all the above given on-page and off-page activities in an organized way. We used focused techniques and approaches to achieve our targets.
After the implementation of our SEO and audit recommendations, the website started performing well across all search engines. And we saw a dramatic change in the keyword positions.
RESULTS
Our in-house team achieved the set objectives through our strategic programs/activities and improved the overall visibility of the website to significantly improve the overall ROI. The following figures speak for themselves.
- We improved the quantity and quality of backlinks.
- We improved the overall brand image of the company.
- We significantly enhanced the reach of the company to improve their customer base.
Rank Comparison
Graphical Represntation
Major Accomplishments
TRAFFIC
The website traffic has increased from just 92visits per month to 1133 visits per month.
Organic Keywords
2022 keywords have achieved good rankings for the client’s website, on Google.
