ABOUT Coachtransformation.com
Our client, Coachtransformation.com offers world class coach training programs to support coaches transform their coaching skills to a new level of understanding of the coaching process. CTA is a team of industry pioneers and leaders using proven “TRANSFORMATIONAL COACHING MODEL” to train individuals and organizations to leverage the incredible power of coaching.
OBJECTIVE
The website of the company was built around to share the information regarding the Coaching programs they organize. The major objective was to build a good Organic presence of the website in at least 10 countries in the initial year.
CAMPAIGN STRATEGY
Our qualified and experienced team of SEO analysts, digital marketing professionals and technical experts thoroughly analysed the website, its
competitors, trends, and based on those findings they devised a powerful and scalable backlink building approach for the first phase.
We understood that the website needs extensive Search engine optimisation efforts in order to improve its Organic visibility. We prepared a complete list of existing resources and proposed the solutions. We also analysed several elements, such as:
- Speed,
- Bounce Rate
- Conversion Rate
- SSL certification
- Duplicate issues
OUR METHODOLOGY
01
ON-PAGE STRATEGY
- Optimized meta tags and heading tags
- Optimized content for the targeted keywords
- Optimized ALT tags
- Recommended to add unique content on existing pages
- Fixed Duplicate Meta Tags.
- Fixed dead pages’ issues
- Published blogs regularly in the blog section of the website with optimized Meta tags and content.
- Fixed standard SEO elements- sitemaps, robots.txt, NOODP, NOYDIR, Outbound links, etc.
- Optimized the website regularly to keep the website search engin friendly.
02
OFF-PAGE STRATEGY
The focus of the Off-page strategy for the campaign was to create good quality backlinks for the client’s website. This helped in improving the website’s overall prominence on the search engines, resulting in an increase in the keyword rankings as well as the website traffic.
1. Performed an in-depth Backlinks Analysis of the website at the start of the campaign.
2. Regularly created unique & informative details of the website’s targeted URLs and submitted the same on third party websites, to create quality backlinks:
- Social Bookmarking Sites
- Business Listing Sites
- Local Listing Sites
- Image Sharing Sites
- Video Sharing Sites
- Document Sharing Sites
- Shopping Feed Submission
- On-site Blog Bookmarking
- Infographic Submission and Promotion
3. Got Blogs written for the website and submitted them on the website’s blog section and propagate the published blog on the web and create further backlinks. 4. Converted the blogs in to PDF files and shared them on top quality PDF sharing websites. To promote them further, we bookmarked the URLs of the published PDF files in social bookmarking websites. Our team accomplished all the above given on-page and off-page activities in an organized way. We used focused techniques and approaches to achieve our targets. After the implementation of our SEO and Audit recommendations, the website started performing well across all search engines. And we saw a dramatic change in the keyword positions.
Major Accomplishments
TRAFFIC
Majority of the keywords have achieved good rankings for the client’s website,on Google.
RESULTS
Our team achieved the set objectives and improved the Organic visibility and usability of the website across 10 chosen different countries. The client was satisfied with the results. The following figures speak for themselves.
| # | Keyword | Position | Previous position |
| 1 | life coaching courses dubai | 1 | Not in Top 100 |
| 2 | executive coaching certification malaysia | 1 | Not in Top 100 |
| 3 | life coach certification dubai | 1 | Not in Top 100 |
| 4 | life coaching courses dubai | 2 | Not in Top 100 |
| 5 | life coach training in delhi | 2 | Not in Top 100 |
| 6 | life coaching courses singapore | 2 | Not in Top 100 |
| 7 | coaching school in nigeria | 2 | Not in Top 100 |
| 8 | executive coaching malaysia | 2 | Not in Top 100 |
| 9 | icf dubai | 2 | Not in Top 100 |
| 10 | executive coaching certification canada | 3 | Not in Top 100 |
| 11 | icf accredited coach training program australia | 3 | Not in Top 100 |
| 12 | life coach training cape town | 3 | Not in Top 100 |
| 13 | study life coaching in lebanon | 3 | Not in Top 100 |
| 14 | executive coaching courses london | 4 | Not in Top 100 |
| 15 | how to become a life coach in south africa | 4 | Not in Top 100 |
| 16 | life coach training south africa | 4 | Not in Top 100 |
| 17 | coaches training institute dubai | 4 | Not in Top 100 |
| 18 | life coach malaysia | 5 | Not in Top 100 |
| 19 | nlp lebanon | 5 | Not in Top 100 |
| 20 | life coach certification india | 5 | Not in Top 100 |
| 21 | life coach training philippines | 5 | Not in Top 100 |
| 22 | executive coaching courses uk | 5 | Not in Top 100 |
| 23 | coaching in lebanon | 6 | Not in Top 100 |
| 24 | nlp training thailand | 6 | Not in Top 100 |
| 25 | international coaching federation south africa | 6 | Not in Top 100 |
| 26 | life coach training bangalore | 7 | Not in Top 100 |
| 27 | accredited coaching courses uk | 7 | Not in Top 100 |
| 28 | life coach in lebanon | 7 | Not in Top 100 |
| 29 | life coaching institutes in india | 7 | Not in Top 100 |
| 30 | professional coaching certification canada | 7 | Not in Top 100 |
| 31 | nlp training malaysia | 7 | Not in Top 100 |
| 32 | nlp course dubai | 8 | Not in Top 100 |
| 33 | life coach training in india | 9 | Not in Top 100 |
| 34 | life coach philippines | 9 | Not in Top 100 |
| 35 | actp | 9 | Not in Top 100 |
| 36 | nlp vietnam | 9 | Not in Top 100 |
| 37 | coaching certification singapore | 9 | Not in Top 100 |
| 38 | coaching certification uk | 9 | Not in Top 100 |
| 39 | nlp certification malaysia | 9 | Not in Top 100 |
| 40 | life coach dubai | 9 | Not in Top 100 |
| 41 | emotional intelligence coaching certification | 10 | Not in Top 100 |
| 42 | life coach singapore | 10 | Not in Top 100 |
| 43 | nlp dubai | 10 | Not in Top 100 |
| 44 | coaching courses south africa | 10 | Not in Top 100 |
| 45 | coaching institutes in dubai | 10 | Not in Top 100 |
| 46 | executive coaching kenya | 10 | Not in Top 100 |
| 47 | best life coach dubai | 12 | Not in Top 100 |
| 48 | vietnam coaching institute | 12 | Not in Top 100 |
| 49 | executive coaching uk | 13 | Not in Top 100 |
| 50 | train the trainer uae | 13 | Not in Top 100 |
| 51 | cta certified coach | 14 | Not in Top 100 |
| 52 | nlp training jakarta | 14 | Not in Top 100 |
| 53 | acsth | 16 | Not in Top 100 |
| 54 | nlp certification south africa | 16 | Not in Top 100 |
| 55 | icf indonesia | 16 | Not in Top 100 |
| 56 | life coach paris | 16 | Not in Top 100 |
| 57 | nlp training ireland | 17 | Not in Top 100 |
| 58 | business coaching qualifications uk | 17 | Not in Top 100 |
| 59 | nlp thailand | 18 | Not in Top 100 |
| 60 | icf malaysia | 18 | Not in Top 100 |
| 61 | nlp practitioner course london | 19 | Not in Top 100 |
| 62 | personal coach dubai | 19 | Not in Top 100 |
| 63 | life coaching courses cape town | 20 | Not in Top 100 |
| 64 | executive coaching canada | 20 | Not in Top 100 |
| 65 | accredited life coaching courses australia | 21 | Not in Top 100 |
| 66 | how to become an executive coach uk | 21 | Not in Top 100 |
| 67 | cce icf | 21 | Not in Top 100 |
| 68 | acsth coaching | 22 | Not in Top 100 |
| 69 | best emotional intelligence certification | 22 | Not in Top 100 |
| 70 | cta coaching | 22 | Not in Top 100 |
| 71 | nlp indonesia | 24 | Not in Top 100 |
| 72 | nlp course fees malaysia | 24 | Not in Top 100 |
| 73 | nlp training london | 25 | Not in Top 100 |
| 74 | nlp training singapore | 25 | Not in Top 100 |
| 75 | nlp courses london | 25 | Not in Top 100 |
| 76 | emotional intelligence certification training online | 25 | Not in Top 100 |
| 77 | coaching training amsterdam | 27 | Not in Top 100 |
| 78 | nlp certification singapore | 28 | Not in Top 100 |
| 79 | career coach training uk | 29 | Not in Top 100 |
| 80 | nlp courses ireland | 29 | Not in Top 100 |
| 81 | nlp certification in chennai | 30 | Not in Top 100 |
| 82 | training courses in jordan | 30 | Not in Top 100 |
| 83 | icf singapore | 30 | Not in Top 100 |
| 84 | nlp coach london | 32 | Not in Top 100 |
| 85 | icf australia | 32 | Not in Top 100 |
| 86 | career coach certification canada | 33 | Not in Top 100 |
| 87 | executive coaching india | 34 | Not in Top 100 |
| 88 | academy of executive coaching uk | 34 | Not in Top 100 |
| 89 | nlp ireland | 34 | Not in Top 100 |
| 90 | nlp malaysia | 35 | Not in Top 100 |
| 91 | acc coaching certification | 35 | Not in Top 100 |
| 92 | certified nlp practitioner course india | 36 | Not in Top 100 |
| 93 | nlp training in india | 36 | Not in Top 100 |
| 94 | nlp certification in india | 37 | Not in Top 100 |
| 95 | nlp training in chennai | 38 | Not in Top 100 |
| 96 | nlp coaching india | 39 | Not in Top 100 |
| 97 | career coach mumbai | 39 | Not in Top 100 |
| 98 | life coaching academy uk | 39 | Not in Top 100 |
| 99 | emotional intelligence certification online | 39 | Not in Top 100 |
| 100 | nlp south africa | 40 | Not in Top 100 |
| 101 | icf online coaching certification | 43 | Not in Top 100 |
| 102 | train the trainer coaching skills | 44 | Not in Top 100 |
| 103 | nlp certification in delhi | 46 | Not in Top 100 |
| 104 | transformational life coach training | 47 | Not in Top 100 |
| 105 | life coaching institute uk | 47 | Not in Top 100 |
| 106 | icf ireland | 47 | Not in Top 100 |
| 107 | life coach training uk | 48 | Not in Top 100 |
| 108 | nlp training in mumbai | 48 | Not in Top 100 |
| 109 | nlp certification training online | 49 | Not in Top 100 |
| 110 | nlp training courses uk | 49 | Not in Top 100 |
| 111 | life coach india | 49 | Not in Top 100 |
| 112 | nlp course singapore | 51 | Not in Top 100 |
| 113 | nlp singapore | 51 | Not in Top 100 |
| 114 | nlp training in delhi | 52 | Not in Top 100 |
| 115 | actp certification | 53 | Not in Top 100 |
| 116 | courses in bahrain | 54 | Not in Top 100 |
| 117 | nlp courses in bangalore | 54 | Not in Top 100 |
| 118 | business coach philippines | 54 | Not in Top 100 |
| 119 | emotional intelligence certification | 54 | Not in Top 100 |
| 120 | executive coaching london | 54 | Not in Top 100 |
| 121 | nlp certification bangalore | 54 | Not in Top 100 |
| 122 | nlp practitioner certification online | 55 | Not in Top 100 |
| 123 | life coaching courses uk | 55 | Not in Top 100 |
| 124 | nlp training australia | 55 | Not in Top 100 |
| 125 | the coaching institute melbourne | 56 | Not in Top 100 |
| 126 | transform academy | 56 | Not in Top 100 |
| 127 | nlp training canada | 56 | Not in Top 100 |
| 128 | it training courses in kuwait | 56 | Not in Top 100 |
| 129 | coaches training institute uk | 58 | Not in Top 100 |
| 130 | life coach training ottawa | 58 | Not in Top 100 |
| 131 | executive coaching thailand | 61 | Not in Top 100 |
| 132 | icf associate certified coach | 61 | Not in Top 100 |
| 133 | coaching schools in canada | 63 | Not in Top 100 |
| 134 | acc certification | 64 | Not in Top 100 |
| 135 | nlp training usa | 64 | Not in Top 100 |
| 136 | training programs in singapore | 64 | Not in Top 100 |
| 137 | top 10 life coaches in india | 64 | Not in Top 100 |
| 138 | nlp certification uk | 65 | Not in Top 100 |
| 139 | neuro linguistic programming courses in mumbai | 65 | Not in Top 100 |
| 140 | executive coaching singapore | 65 | Not in Top 100 |
| 141 | coaching certification montreal | 66 | Not in Top 100 |
| 142 | online courses in dubai | 66 | Not in Top 100 |
| 143 | icf france international coach federation | 66 | Not in Top 100 |
| 144 | icf cce courses | 66 | Not in Top 100 |
| 145 | life coaching courses australia | 66 | Not in Top 100 |
| 146 | academy of coaching and nlp | 68 | Not in Top 100 |
| 147 | mentor coach certification | 68 | Not in Top 100 |
| 148 | icf certification requirements | 68 | Not in Top 100 |
| 149 | what is the difference between coaching and counseling | 69 | Not in Top 100 |
| 150 | 44 203 country code | 69 | Not in Top 100 |
| 151 | coach singapore career | 70 | Not in Top 100 |
| 152 | life coach hyderabad | 73 | Not in Top 100 |
| 153 | thailand coaching institute | 73 | Not in Top 100 |
| 154 | nlp trainers training uk | 73 | Not in Top 100 |
| 155 | online life coaching courses australia | 74 | Not in Top 100 |
| 156 | train the trainer course in dubai | 75 | Not in Top 100 |
| 157 | meta coaching south africa | 76 | Not in Top 100 |
| 158 | emotional intelligence certification programs | 76 | Not in Top 100 |
| 159 | nlp business practitioner | 77 | Not in Top 100 |
| 160 | business coaching south africa | 77 | Not in Top 100 |
| 161 | cce coaching | 78 | Not in Top 100 |
| 162 | canada coach academy | 79 | Not in Top 100 |
| 163 | nlp training online free | 79 | Not in Top 100 |
| 164 | coaching courses london | 80 | Not in Top 100 |
| 165 | emotional intelligence training certification | 81 | Not in Top 100 |
| 166 | canada nlp | 81 | Not in Top 100 |
| 167 | training courses in qatar | 81 | Not in Top 100 |
| 168 | how to become a certified career coach | 83 | Not in Top 100 |
| 169 | accredited coach training program online | 83 | Not in Top 100 |
| 170 | career coach brisbane | 84 | Not in Top 100 |
| 171 | life coaching institute of australia | 86 | Not in Top 100 |
| 172 | icf events | 86 | Not in Top 100 |
| 173 | online business in saudi arabia | 88 | Not in Top 100 |
| 174 | leadership coaching uk | 88 | Not in Top 100 |
| 175 | leadership coaching india | 90 | Not in Top 100 |
| 176 | nlp london | 90 | Not in Top 100 |
| 177 | nlp courses australia | 92 | Not in Top 100 |
| 178 | how much is the cta train | 93 | Not in Top 100 |
| 179 | international coach federation australia | 93 | Not in Top 100 |
| 180 | is pcc accredited | 93 | Not in Top 100 |
| 181 | icf approved coach training programs | 94 | Not in Top 100 |
| 182 | icf training online | 95 | Not in Top 100 |
| 183 | nlp certification online | 95 | Not in Top 100 |
| 184 | nlp practitioner training online | 98 | Not in Top 100 |
| 185 | nlp training uk | 99 | Not in Top 100 |
