To excel in digital marketing and bring your website to the forefront, you would need to take up certain strategies. What are these strategies? How do you use them? You will get all your answers, but before that, you may need to brush up on the basics of Search Engine Optimization (SEO) – a way to boost up your site. Another strategy that comes in handy is on-page SEO. Not sure, what this is about? Let us help you understand all of these without leaving you in any confusion.
What is SEO?
Often used as an internet marketing strategy, SEO is a process that helps in improving both the quality and quantity of website traffic to an online site or web page from search engines. This traffic, specifically unpaid ones that derive from searches of images, videos, or news search, are taken care of by SEO.
Businesses often use SEO as a digital marketing strategy for their better exposure and reach to customers or audiences. With the on-page SEO technique, your website or webpage will optimize certain keywords in such a manner that you will become the first one to serve information to the people online. With Web 2.0 coming into the picture, we are all aware of how the digital world has gone through a massive change with features like interactivity and hyperlinks, so SEO is the best strategy you will need right now.
What are the factors that affect SEO?
For a smooth running of the Search Engine Optimization or even before contacting an SEO agency for the same, you would need to be aware of the factors that affect its working.
Web Hosting
The right web hosting providers will help in SEO if they can offer you fast and reliable servers, make the creation of secure domain names easier, plan features helpful to you, host your website with security boosting features for SEO and employ a network of content delivery.
Page Speed
A page speed is a measure of the time that your web page takes to load. This can be easily found out through Google PageSpeed Insights. After finding your rank, SEO can help you go up the level. Also, the high-speed page will make your site more crawlable which means your content can be easily indexed and discovered by the search engine’s web crawlers.
Web Design
A well-designed website will not only be pleasing to the eyes but impact your page speed as well which would help in SEO and the user’s experience. This will also lead to a low bounce rate and rank your site higher.
These are some of the major factors that help in the working of SEO. However, the one you need to know about is the server speed.
What is a Server?
A server is a computer or a system that aims to provide information, data, and such to clients over a network of connections. There are many types of servers- file, print, application, etc. But, our prime interest here will be to learn about web servers.
A web server will display to you web pages and also run apps through the web browser it is connected to. For instance, Chrome will be the client program that your web server brings information to through your given search. This server also helps in uploading and downloading data on the web.
How does server speed help SEO?
Your server speed would help SEO in many ways for putting your website on the top which will lead to better exposure and optimized search. If you are not sure how then let us look at a few ways on how SEO is affected by the server speed.
Fast server, fast page speed
Though your server speed is beyond your control, switching to better speed-providing servers may help your site. As mentioned above, page speed plays a significant role in SEO which in a way or the other will depend on your server’s speed. So, the faster your server is the faster will be loading of the website pages.
Less time, more customers
With faster page speed, it would be easier for the customers or audience to visit and explore your website. They would find the downloading of data to be smoother and at the same time, your website will become easy to notice.
Better ranking of your website
With high-speed server, will increase the page speed as well and this helps in the ranking of your website. The rank is of importance when it comes to search engine optimization. Better the rank, better SEO.
Good User Experience
A good server speed will leave your customers with no complaints. The users would not have to face any kind of lag while downloading any kind of files or data from your site. Users will be left with a feeling of satisfaction resulting in their frequent visits.
Better Search
You can guarantee a smooth search on the internet only if the server speed is fast. A user may not have the attention span or patience to wait for the search results to arrive. So, with faster server speed search becomes quicker for the users.
In this fast-paced digital world of marketing, you cannot expect your business or website to grow on its own. Apart from your skills, content, and a well-designed website, you would need a smart strategy to build the reputation of your website. Search Engine Optimization (SEO) is a way to go!
If you are still unsure, need more information, and want to avail such services, pick the best SEO agency today without wasting your time. The agency you choose will give you all the information and advice you need. No matter where in the corner of the world you live in, SEO is the best way to excel in the digital marketing world. Curated search for customers that direct them to you. You go higher on the ranking and make a profit while providing the audience with quality information. So, contact an expert web hosting company today and rock your way to the virtual world of marketing.
