Suppose, you want to learn more about a particular topic or you are looking for the answers to specific questions. Do you prefer reading short listicles and mini-blogs around that topic, or a detailed guide with everything covered about that topic? It is always the latter. The list of benefits of long-form content is endless.
In this blog, we will deep dive into some of them.
6 benefits of long-form content
Long-form content has a lot of added benefits over bite-sized content.
Some of them are:
Your audience’s needs will be better satisfied
No one likes skimming through multiple content pieces to find information in bits and pieces. Nothing can make your reader happier if they discover all the answers they were looking for in a single place. The more satisfied your audience is with your content piece, the more shares and views it will get.
So creating long-form content is an effective visibility strategy. Also, in long-form content, you have more space to include information that will help both beginners and experts. Thus, our content writing service will cater to multiple stages of your business’ sales funnel.
Long-form content has more promotional value
When you promote your content through ad campaigns, promoting longer-form content always generates higher ROI. When you promote your lengthy blog pieces on different platforms like LinkedIn, Twitter, etc., you receive more traction than you would for short content pieces.
We are an SEO agency that creates valuable long-form content which creates opportunities for campaigns and experimentation with ads. It is crucial for brand building and brand positioning. Also, you can use your long-form content to promote your email campaign by providing supplementary material on the topic when they sign up.
Higher rank in search engines
According to a study by serpIQ, in the top 10 results of search queries, the average length of content pieces was always more than 2000 words. The lengthier your content pieces are, the higher the chances that they will show up when someone is searching for something related. But also, when you are creating a 2000 or more word long guide, make sure that every individual page in it has a unique value too.
Increased time on your website
The more time an average user spends on your website, the higher it will rank next time on the search engine. We offer a content writing service that includes long-form content that is genuinely packed with a lot of value. People will naturally spend more time reading it thoroughly. If you include relevant links within your content, readers might also visit those sites, and engagement on your site will increase; positively impacting your website’s ranking.
Generating more authority
One of the benefits of creating long-form content is that it helps you establish yourself or your brand as an expert. When you publish a lengthy guide on a topic that answers almost all possible queries someone can have related to that topic, you are positioning yourself as an educator in that niche. It creates a feeling of trust and confidence in your audience.
You establish your knowledge and authority in that niche or industry in which you are publishing content. We are the best SEO agency to help you with this. Whenever people need any information in that niche, they will turn to your content. It will help you build a loyal community.
You build more professional relationships
When you publish a long-form, in-depth guide, you can reach out to influencers and industry experts for their inputs, feedback, or quote. Most of them will be more than happy to help you out because they will be establishing their authority through your content as well. Also, when you include tips and hacks from influential people in your industry, you can inform them about it through an email. All these are great ways to network, build and nature more relationships within your niche.
How to create long-form content?
If you are struggling to create long-form content, here is a framework that might come in handy:
- Outline your goals
Have specific goals that you want to achieve through your content before you create it.
- Who is the target audience for your content?
- What benefit will they get from this content piece?
- How will you measure after publishing your content if it will generate your desired results?
Research about what topic to pick
You can hunt these sources to discover trending topics in your niche:
- Keywords and search queries
- The frequent questions your target audience is asking on different platforms like Quora, Twitter, LinkedIn, etc.
- Competitor’s content
- Your existing well-performing content pieces
Decide what all your content will include?
When you publish a lengthy content piece, you may misuse the space. You might end up repeating the same point twice or over-explaining a pretty basic point. But you don’t want to bore your audience, do you?
So decide beforehand:
- How many queries do you want to answer in your article?
- How much do you want to elaborate on each point?
- How many sections and subsections will be perfect?
Decide on how the content will look
When you post long-form content there is a risk of losing the attention of the readers. All credit goes to 30 seconds reels and Tik-Toks! So you must present your content in a way that makes it more digestible.
- How will you divide the entire content into well-organized sections and paragraphs?
- In which portions should you be using bullet points?
- What are the perfect positions for placement of CTAs- be it the email sign-up buttons, social share buttons, internal links, etc.)?
Creating long-form content is a lot of effort. From research, to writing to promoting it, a long-form content piece is a big-time investment. But if you can create something that stands out and is a value bomb for your readers-the result will be worth the effort. In a world where snappy, bite-sized content is the trend, you can leave a mark with your in-depth content pieces.
